Partners

360networks is a full service wholesale provider of VoIP, Private Line Transport, IP, and Local Access (T1/DS3) services, on its wholly-owned fiber optic backbone. Its facilities-based network provides deep coverage, spanning over 17,200 miles to tier 1 to 4 western U.S. markets (Arizona, California, Colorado, Idaho, Illinois, Iowa, Minnesota, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming). Financially stable and a CLEC in 36 states, 360networks enables the nation's voice, data and web-based application and service providers to quickly pursue next generation strategies, migrate from legacy networks, grow into new markets and services, and increase network diversity.

"Demand for SIP Trunking continues to grow. With interoperability in place between the two companies, service providers can now employ SIP Trunking and expand the markets they serve quickly and cost effectively."

Steve Cardwell
Vice president of sales for 360networks

IVR Technologies' Talking SIP offers innovative and in-demand applications that enable service providers to attract and retain subscribers, add profitability and reduce network costs and management overhead. Combining this powerful platform with Aastra's extensible and open standards SIP line up Aastra IP telephones allows even more innovative, differentiating and empowering services to be offered to the consumer and enterprise markets. For more information visit www.aastra.com.

"We are very pleased that the team at IVR Technologies has recognized the quality of Aastra's full line of SIP telephones and we are glad to be included as part of their "best in class" vendor portfolio. We look forward to engaging with mutual customers and carrier's world wide to fulfill demand moving forward."

John Drolet
Vice President of Sales Aastra Telecom

ABP Technology distributes "best-of-breed" VoIP products to systems integrators, emerging carriers, ISPs, VARs and System Integration Partners. ABP Technology provides: 

Access to the latest in VoIP technology (best-of-breed)
Interop tested products
Technology expertise
Technical support
Full distribution services

"Having successfully interop tested the IVR Technologies' Talking SIP with the ABP line of IAD's and proxy server applications, the combined offering creates a cohesive solution for service providers interested in deploying commercial grade, revenue generating and in-demand long distance and second line VoIP service applications."

Robert Messer
President ABP International, Inc.

Acme Packet (NASDAQ:APKT), the leader in session border control solutions, enables the delivery of trusted, first-class interactive communications—voice, video and multimedia sessions—and data services across IP network borders. Our Net-Net family of session border controllers, multiservice security gateways and session routing proxies supports multiple applications in service provider, enterprise and contact center networks—from VoIP trunking to hosted enterprise and residential services to fixed-mobile convergence. They satisfy critical security, service assurance and regulatory requirements in wireline, cable and wireless networks; and support multiple protocols—SIP, H.323, MGCP/NCS, H.248 and RTSP—and multiple border points—service provider access and interconnect, and enterprise access and trunking. Over 10,000 Acme Packet systems have been deployed by more than 1,105 customers in 105 countries. They include 91 of the top 100 service providers in the world and 11 of the Fortune 25. For more information, contact us at +1 781.328.4400, or visit www.acmepacket.com.

"The successful interoperability of our Net-Net session border controllers and IVR Technologies’ Talking SIP ensures that service providers can deploy enhanced voice applications over their SIP network with a scalable, fault tolerant solution that eliminates network inefficiencies and protects against devastating denial of service attacks. Considering the growing market for prepaid calling card services over an IP infrastructure our partnership with IVR Technologies is extremely timely and will afford service providers a persuasive opportunity to increase revenue and profits and decrease network costs."

Seamus Hourihan
Vice president marketing and product management, Acme Packet

Acrobits empowers global telephone network operators and business telephone switch integrators in their delivery of IP-based voice, video and multi messaging services on smartphones and tablet computers through Acrobits’ advanced mobile VoIP applications and integrated solutions.

""Acrobits has always held IVR Technologies’ capacity to provide service providers with innovative, revenue-generating, and user-friendly solutions in high regard, and IVR Technologies have been strong and excellent partners over the years. Combining multiple aspects of network communications into one software-only solution, Talking SIP’s affordability, flexibility and integration has helped countless firms reduce their time-to-market and has made it a telecommunications industry leader. The integration of Acrobits’ Mobile and WebRTC clients with Talking SIP’s billing and services platform has greatly increased our companies’ ability to offer our respective clients feature-rich, cohesive, and affordable solutions, keeping them and their customers connected and communicating worldwide.” "

Rafael Torreblanca
VP of Business Development

Bandwidth.com, a complete communications provider, offers IP voice (VoIP), hosted VoIP, data and managed network services, all powered by a purpose-built, nationwide voice network and in-house, 24/7/365 customer service. Bandwidth.com emerged in 1999 and rapidly gained a place as the champion of small- and medium-sized businesses by helping over 3,500 customers save money on their voice and data services.

"We consider it an honor to work with the innovators at IVR Technologies. Their ‘swiss army knife’ server product, Talking SIP™, depends on a robust IP voice network, and Bandwidth.com has built one of the best networks in North America. In fact, we’ve recently completed the transition to a Sonus-powered next-generaion network that’s unburdened by legacy technology and unrivaled in reach."

David Morken
CEO of Bandwidth.com

Founded in 2001, Broadvox is a worldwide leader in providing integrated managed VoIP services to SMB, Enterprise and Carrier customers. It has deployed one of the largest, full-featured global VoIP networks and is trusted by more than 160 telecommunications carriers, CLECs, ISPs and over a thousand enterprises to terminate and originate over six billion minutes annually. The Broadvox network operations center provides the reliability, security and quality of service required by the world’s most discriminating customers. Broadvox offers SIP Trunking, SIP origination and termination services and hosted communications solutions. Broadvox is headquartered in Dallas, Texas. Please visit www.broadvox.com for additional information.

Bulletin.net Inc is a world-renowned developer and supplier of web-to-mobile messaging software and services, including SMS Text Messaging, Email , IM and MMS. Services include a powerful and robust SMS Gateway and API to easily connect any web and software application to the global SMS network. Ready-to-use interfaces are available to enable clients to integrate SMS Text Messaging with their platforms and to improve operations of their own business. With successful businesses established in the USA, UK, Australia, New Zealand, Brazil, The Philippines and China, Bulletin also holds patents for technology which uniquely provides clients with 2-way conversation threading for web-to-mobile text messaging.

"Web-to-Mobile SMS text messaging is growing rapidly as an integral and critical part of any communication system. We are therefore delighted to be partnering with IVR to combine the superior performance of our SMS solutions with IVR’s powerful suite of voice services"

Bruce Herbert
President and COO of Bulletin.net Inc.

CallCabinet, based in Boca Raton, FL USA, is a developer of innovative, flexible and cutting-edge cloud and premise-based call recording solutions.  The CallCabinet product suite delivers call recording; workforce optimization; and agent evaluation solutions to meet the requirements of organizations large and small. Together with their international partners and subsidiaries, the company has made significant inroads into the competitive call recording industry with a range of products that delivers affordable and reliable solutions to cater for almost every call recording environment.

With the launch of its CallCabinet Atmos solution, CallCabinet underscored its position as a market leading innovator by bringing a fully compliant hosted, industrial-strength and easy-to-implement call recording solution within reach of distributed and smaller enterprises for the first time.

With a focus on innovation, CallCabinet product suite is developed and continuously enhanced by an experienced team with more than 40 year’s experience in the industry. Their pre-sales, support and development staff are based worldwide and positioned to provide clients with turnkey, affordable and on-time solutions tailored to their specific requirements.

CounterPath Corporation is an award-winning provider of innovative desktop and mobile VoIP software products and solutions. CounterPath’s product suite includes SIP-based softphones, server applications and Fixed Mobile Convergence (FMC) solutions that enable service providers, enterprises and Original Equipment Manufacturers (OEM) to cost-effectively integrate voice, video, presence and Instant Messaging (IM) applications into their VoIP offerings and extend functionality across both fixed and mobile networks.

CounterPath’s customers include some of the world's largest telecommunications service providers and network equipment providers including AT&T, Verizon, BT (British Telecommunications PLC), Deutsche Telekom, Cisco Systems, and Mitel.

"The interoperability between our softphone products and IVR Technologies' Talking SIP solution creates an innovative offering designed to provide service providers that are looking to implement a complete end-to-end VoIP solution with enhanced scalability and flexibility."

Robert Brown
Vice President of Marketing for CounterPath Corporation

Dialogic (OTCQB:DLGC), the Network Fuel™ company, inspires the world’s leading service providers and application developers to elevate the performance of media-rich communications across the most advanced networks. We boost the reliability of any-to-any network connections, supercharge the impact of applications and amplify the capacity of congested networks. Forty-eight of the world’s top 50 mobile operators and nearly 3,000 application developers rely on Dialogic to redefine the possible and exceed user expectations. For more information please visit: www.dialogic.com

"Dialogic provides a breadth of Service Provider solutions to integrate with IVR Technologies' Talking SIP real time billing and prepaid applications including the BorderNet™ family of Session Border Controllers and the ControlSwitch™ System IP soft switch. Dialogic is uniquely qualified to integrate, install, and support both Dialogic and IVR Talking SIP solutions to deliver enhanced services with mobile convergence coupled with real time billing capabilities."

Andrew Goldberg
Senior vice president of Marketing and Strategy for Dialogic

eyeP Media develops and markets open standards-based software enabling interactive voice and video media to be integrated over IP networks. The company’s platform enables superior voice and video quality, optimum memory and CPU usage, and a high degree of modularity.

eyeP Media offers softphone applications including Web Dialers, downloadable Desktop Dialers as well as softphone Software Development Kits (SDK as ActiveX Control) for smooth integration of Voice over IP (VoIP) and Video over IP integration into existing applications. The softphone technologies are enhanced by also using integrated Instant Messaging features.

The company is headquartered in Switzerland, with sales offices in the US.

"With the successful integration of the eyeP Media SIP softphone client with IVR Technologies’ Talking SIP IVR and real-time billing solution, next generation service providers can now deploy and bill in real-time for PC to Phone, Phone to PC and PC to PC calling. The solution has been tightly integrated so that the softphone subscriber's balance is updated and displayed in the client interface each time a call is made. Working with the knowledgeable and responsive team of developers at IVR Technologies and partnering with them for real-time IVR and billing applications has added significant value for our mutual customers."

Joe Leonardi
President, eyeP Media America

GCS' Dynamic Software Solutions combined with our unparalleled domain expertise in NGN design & implementation helps both wholesale & retail carriers leverage the power of SIP to improve operations, increase margins, and grow their business. GCS provides products and solutions designed to reduce costs and simplify your infrastructure by addressing the next generation network issues and challenges of the telecommunications industry.

Grandstream Networks, Inc. is a leading developer and manufacturer of innovative and affordable IP telephone products for both wired and wireless networks. The Company's patent-pending technology allows the design of commercial quality IP telephone terminal products (IP phones, VoIP analog terminal adaptors, low density gateways, etc.) at a mere fraction of the cost of competing products. Built upon this unique technology, Grandstream's IP telephones provide high-level compliance with industry open standards, rich functionality, superb sound quality, and most importantly, ultra-affordability and extraordinary value to both consumer and corporate markets. Grandstream Networks is a private company located in Massachusetts, with offices in California, Texas, and Shenzhen, China. For more information about Grandstream Networks, visit its Web site at: www.grandstream.com.

"IVR Technologies’ Talking SIP offers a very attractive software-only solution for various interactive telephony applications and voice services without using expensive PSTN hardware. The combination of this powerful tool with Grandstream’s highly affordable SIP terminal products presents an extremely compelling solution package for service providers."

David Li
CEO of Grandstream Networks

Headquartered in London, with a regional office in Washington DC and global affiliates, the GVF is an independent, non-partisan and non-profit organisation with 200+ members from every major region of the world.  The broad-based membership represents every sector of the satellite industry, including fixed and mobile satellite operators, satellite network operators, teleports, satellite earth station manufacturers, system integrators, value added and enhanced service providers, telecom carriers, consultants, law firms, and users. 

"Differentiation has never been more important to ensure the continued competitiveness of the satellite communications industry. We welcome IVR Technologies as a GVF Member and look forward to including their expertise and perspectives in the development of international industry initiatives."

David Hartshorn
Secretary General, Global VSAT Forum (GVF)

A world leader in next generation firewall technology, Ingate® Systems produces and sells the world’s only fully SIP-capable enterprise firewalls and the Ingate SIParator®, a device that connects to an existing network firewall to seamlessly enable the traversal of SIP communications and winner of Internet Telephony magazine’s Product of the Year Award in 2002 and again in 2003. Ingate Systems has a long history of developing secure communications technology and today offers enterprises unprecedented value and ability to develop SIP-based, person-to-person real-time communications. Ingate’s security products currently protect the networks of retail companies, financial institutions, industrial firms, government agencies and small-to-large enterprises throughout Europe, Asia and North America. Majority-owned by Intertex Data AB and BellNet Corp, Ingate Systems AB is located in Stockholm and Linköping, Sweden. Its wholly-owned subsidiary, Ingate Systems Inc., is located in Hollis, New Hampshire. For more information on Ingate Systems, visit www.ingate.com.

"Interoperability with technology innovators like IVR means that our customers can be confident in a seamless enterprise migration to SIP-based communications like VoIP, video, etc. Demand for enhanced broadband services is growing. We are delighted to be working with leading enterprise vendors such as IVR, who are meeting the needs of a burgeoning segment of the business community."

Olle Westerberg
Chief Executive Officer, Ingate Systems

Metaswitch is powering the transition of communication networks into a cloud-based, software-centric future.  With a reputation earned by solving tough technical problems, Metaswitch develops openly programmable solutions that run on standard hardware or in virtualized environments and act as the key control points in elastic voice, video and data networks. Hundreds of network operators worldwide defend, extend and brand their business by building on Metaswitch to deliver a reliable, scalable, and immersive communications experience. For more information, please visit www.metaswitch.com.

"We welcome IVR Technologies and their industry leading Talking SIP solution to the Metaswitch Mosaic ecosystem.  At Metaswitch, we are always looking for innovative solutions to help drive revenue, and higher margins, to our global base of carrier customers, and Talking SIP provides such a solution.  Talking SIP’s real-time prepaid and postpaid billing and in-demand enhanced service applications, combined with the Metaswitch product line, provides carriers with a complete end-to-end VoIP solution.  We are pleased to be working with IVR Technologies and to represent their Talking SIP solution to our global base of carrier customers."

Ken Cavanaugh
Director of Business Development for Metaswitch Networks

Having passed Microsoft™'s independent testing for compatibility with Windows Server 2012 and Microsoft SQL Server 2012, IVR Technologies has become a certified partner of Microsoft™. By becoming a Microsoft™ Certified Partner, we've demonstrated our commitment to emerging technologies and providing excellence in customer solutions to our clients. This worldwide program is for independent companies that provide Microsoft-based IT services and products to corporate, government and small - or medium-sized businesses.

MVNO Dynamics, (formally known as PrepaidMVNO), is an online B2B portal that is dedicated to obsessively covering MVNx community. The portal provides a wealth of News and Resources with 8000+ aggregated articles, 700 MVNO, and 120+ MVNA/E profiles.

Companies, or Operators looking for new and exciting MVNO/MVNE solutions or ideas for their service utilise our resources and consultancy service for an in-depth overview and coverage of the market. MVNO Dynamics also hosts local networking Events, with 12 planned events in 2014.

NextPoint Networks, with over 40 carrier customers in production, is the leading provider of session controller technology for service providers and carriers. NextPoint's portfolio of core and edge session controllers enables service providers and carriers to interconnect their voice networks in the most simple and cost effective way. 

"NextPoint’s FlexPeer technology and IVR’s Talking SIP solution offers a complete suite of service ready applications for maximum service reach to any user. IVR Technologies provides our customers with a robust set of real-time interactive voice services that leverage their investment in NextPoint session controllers. The combined solution enables service providers to quickly deploy intelligent SIP-based applications over any H.323 or SIP-based network."

Daniel Dearing
Vice President of Marketing, NextPoint Networks

Partitionware provides managed telco infrastructure, on a partnership basis. We enable new services within MVNx, MNO, M2M/IOT and OTT sectors and our partners, spread across the globe, use our platforms to power hundreds of services – securing valuable new revenue. 

We handle all complex integration with mobile network cores. We take care of standard interfaces, such as Diameter, Radius, SS7 MAP / Camel / ISUP and SIP, and expose IP centric interfaces to our partners, like SIP, SMPP and XML/IP API’s, enabling them to quickly and easily build new services. 

This create significant benefits for all, giving mobile network operators security and simple integration processes for the addition of partners, and unlocking new revenue streams, while also offering partners cost effective and technology-light options for new service enablement and launch. Our unique approach reduces risk and dramatically accelerates time to market.

"Partitionware is proud to partner with IVR Technologies and we welcome the opportunity to join their extensive ecosystem. Together we provide a best-in-class and complete end-to-end solution for both mobile and VoIP communication solution providers. IVR Technologies’ Talking SIP™ Mobility solution, with its complete suite of turnkey, value added services and real-time billing capabilities coupled with the Partitionware’s leading mobile signaling products offer MVNEs and MVNOs an innovative and highly attractive solution that helps drive revenue growth, profitability, competitive advantage and subscriber loyalty to their networks."

Mike Bromwich
CEO, Partitionware Limited

Prism Microsystems, Inc is a developer of enterprise class solutions for Windows Systems and Network Management. Areas of application include administration, provisioning, deployment, operations, security and Windows and Unix networks and SNMP managed equipment. Please direct reader queries to Prism Microsystems, Inc. 6990 Columbia Gateway Drive Suite 250, Columbia MD 21046: +1 410.953.6776. E-mail: press@prismMicroSys.com.

More information on our company and products is online at www.prismMicroSys.com. 

"As the back-office infrastructure becomes ever more integrated into the business process -- down time directly impacts bottom line. The integration of the EventTracker with Talking SIP is another fine example of how EventTracker delivers value to the bottom line every day."

A. Ananth
President, Prism Microsystems

Quintum’s Tenor® VoIP MultiPath Switches offer next generation service providers and enterprises a logical migration path to a converged network infrastructure that addresses the concerns regardingQuality of Service, Ease of Use, and Ease of Integration, reducing the risk and commitment of VoIP deployment. 

Quintum has developed a complete line of VoIP switching solutions that are deployed in enterprise and service provider networks around the world. The Quintum Tenor® VoIP solution is the only product that has a unique MultiPath call routing architecture that supports transparent deployment in existing voice networks. The Tenor also supports Quintum’s patented SelectNet™ switching that will monitor the QoS for each call, and in the event that call quality is threatened, it can be transparently switched to the Public Switched Telephone Network (PSTN) – in mid call without dropping the call!! Quintum is also the only company to offer an intelligent VoIP access/switching solution, making Tenor® switches the simplest and safest VoIP solution to deploy on the market today.

"We are pleased to be partnering with IVR Technologies. Tenors' capabilities are enhanced by IVR's feature-rich sip-based platform. Our relationship with IVR provides service providers the opportunity to deploy rich SIP based services using Quintum's flexible VoIP MultiPath switch line of products, providing a common platform for offering solutions for a wide variety of customer needs, from small sites requiring analog interfaces to larger POPs."

Chuck Rutledge
Vice President of Marketing for Quintum Technologies

R&R Managed Telecom Services provides turn-key hosted SBC, SS7 ports and LTE solutions for Carriers worldwide. We host the same SBCs that power the networks of AT&T, Verizon and TATA but we specialize in lowering the point of entry so that Carriers of any size can use the most advanced voice switching technologies.

R&R has a unique cloud offering that allows Carriers to lease SBC ports on demand, using fully redundant purpose-built SBCs with onboard transcoding DSPs in US, Europe and Asia. R&R backs this unique service with 24/7 support and direct access to engineering. Turn-key service includes advanced traffic management software, superb security and the most thorough onboarding process.

"“R&R’s hosted SBC service complements IVR Technologies’ Talking SIP real-time billing and value added services solution with an additional security layer and far-end NAT traversal capabilities at a very attractive price point. Together, IVR Technologies and R&R deliver the most robust carrier class IP telephony solution.”"

Ilya Belov
VP Carrier Sales R&R Managed Telecom Services

Squire Technologies is a leading global provider of NGN, TDM and IP telecommunications products and solutions with world class installation and support services. Squire enables telecommunications companies who have previously been restricted to legacy SS7 and ISDN platforms to access VoIP networks, as well as providing signaling transfer points and protocol converters to further extend their customers’ network reach. Alongside these products, Squire has in-house engineering, installation and support teams to provide exemplary customer service.

"Squire Technologies is always pleased to work with innovative solutions providers such as IVR Technologies. Whilst Squire Technologies’ products and solutions augment these providers’ offerings in traditional and NGN networks, it also helps us extend our own offering to additional segments and customers bases."

George McCarthy
Americas Sales Manager, Squire Technologies

Stratus Technologies is a global solutions provider focused exclusively on helping its customers achieve and sustain the availability of converged telecommunications network solutions and enterprise information systems that support critical business processes. Based upon its 28 years of expertise in server and services technology for continuous availability,, Stratus is a trusted solutions provider to customers in telecommunications, manufacturing, life sciences, financial services, public safety, transportation & logistics and other industries. For more information visit www.stratus.com.

"Talking SIP running on a Stratus server, with its field-proven 99.999% uptime reliability, is a potent, complete solution. The potential it offers for new services and new revenues is exceptionally robust. Combine all of that with the fact that an ftServer system is as simple to deploy, manage and maintain as an ordinary industry-standard server."

Ali Kafel
Stratus vice-president, telecommunications

The Fast Mode is a fast growing online publications that Covers Global Technology & Business News for the Telecom & IT Sector. The Fast Mode brings the latest news, market updates and analysis on technologies, solutions, services, deployments, growth and financials for the digital communications sector.

The Fast Mode covers fixed, mobile and Wi-Fi networks and solution verticals such as PCC, OSS/BSS, Wi-Fi/Smallcells, 4G/LTE, Network Security, Network Functions Virtualization, Network Optimization and Mobile Video Delivery. On the services front, The Fast Mode follows extensively on Operators’ strategies and service innovations, and brings insights and analysis of various emerging verticals including VoLTE, VoWiFi, RCS, Operator OTT services, Digital Services, Mobile Commerce and M2M/IoT.

TMC is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes CUSTOMER, INTERNET TELEPHONY, IoT Evolution, and Cloud Computing magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications and technology trade show. TMCnet.com, which is read by as many as 1.5 million unique visitors each month, is the leading source of news and articles for the communications and technology industries. In addition, TMC runs multiple industry events: ITEXPO; IoT Evolution; DevCon5; WebRTC Conference and Expo; CVx; AstriCon; and more. Visit TMC Events on LinkedIn for a complete listing and further information.

TransferTo is a Global Airtime Remittance Hub that interconnects mobile operators' prepaid systems to deliver end-to-end, International Airtime Remittance services. TransferTo provides fast, convenient and reliable Mobile, Web, POS and white label solutions for Mobile Network Operators, MVNO's, Financial Institutions and Money Transfer Operators.  With a global reach across six continents, TransferTo is the leading provider of International Airtime Remittances with a network of over 350+ Mobile Operators in 100+ countries. TransferTo is also an Ingenico (Euronext: FR0000125346 - ING) affiliate company.

"TransferTo looks forward to working with IVR Technologies to diversify the end user experience via mobile top-up. This partnership will enable businesses to easily access TransferTo's mobile top-up services from the same platform they already use to manage other key parts of their business."

Eric Barbier
CEO

VegaStream is the leading supplier of dedicated business Voice over IP (VoIP) gateways. VegaStream's VoIP gateways enable service providers and business customers to rapidly deploy and profit from lower telephony costs and improved productivity across their organizations' HQs and remote offices.  

"The integration of VegaStream gateways with Talking SIP gives companies a wide range of services and billing options and VegaStream is very pleased to be working with leading vendors such as IVR Technologies."

Tim Burne
CEO, Vegastream

Founded in July 2007 in Shanghai. We are focusing on the next generation Mobile Applications and Mobile Internet Service for the next generation smart phones, such as IPhone from Apple, Nexus from Google, and other Android and Windows Mobile based smart phones. We have several useful Apps for iPhone and Android based smart phones, and we are providing VoIP Calling Card Service based on our flagship product - iSip. We continue to develop new Apps and expand our service.

Our goal is to bring the best mobile computing experience to everybody.

Voxbone provides wholesale DID numbers and toll-free numbers from over 40 countries and 5,000 cities to carriers, ITSPs and call-centers worldwide. Inbound services are provided over its private intercontinental VoIP backbone, with fully redundant POPs in Brussels, New York, Hong Kong, Los Angeles and Frankfurt. Ordering, provisioning and configuration are done in realtime using a powerful web-portal and an advanced API.

Voxbone is a recognized member of the ITU and keeps its leadership position through constant innovation.