2015
Nielsen: Mobile Voice Usage Relatively Stable Even in Face of Messaging App Growth
The number of mobile voice calls made by Americans of all ages and ethnic groups has changed by less than one call per day on average over the past year, according to new market research from Nielsen. That should lay to rest concerns among mobile voice telecom providers that mobile voice usage is declining significantly with Americans, as has been the case in the past, researchers said. There has been particular concern among mobile carriers that the rapid rise of OTT messaging apps like Whats App could dramatically change calling patterns.
Nielsen Mobile Insights reveals that 31% of U.S. wireless subscribers describe their voice calling usage as “low.” But that only changed 3% from 2014, when 28% described the same. Nielsen concludes with the probability that a subscriber simply doesn’t call much is not moving too quickly.
The actual amount of time being spent on the phone is declining though, except among certain age groups, however, according to the latest from Nielsen Mobile Insights. The number of minutes those 25-34, 35-54 and 55 and older spend on their mobile phones dropped year-over-year. Perhaps unsurprisingly, wireless network users 55 and older spend the least amount of time on their mobile phones. Those 18-24 followed. On the other hand, the number of ¨anytime minutes¨ those 18-24 spent on voice calls in 3Q 2015 rose 33 minutes as compared to a year ago.
To read the entire article please click here: Source: Telecompetitor
