ST. LOUIS, MO (January 11, 2011) Amdocs (NYSE:DOX), provider of customer experience systems, has released the findings of a global research report that showed that 73 percent of service providers plan to expand their prepaid offerings to include services that are traditionally offered only to postpaid customers. The research, conducted by analyst firm Ovum, also found that nearly half of the service providers polled said they needed to make moderate to large changes to their business and operational support systems (B/OSS) in order to answer the technical challenges involved in expanding prepaid services.
"Greater availability of high-end devices such as smartphones, along with services like messaging, mobile broadband and applications, are increasing customer expectations from prepaid wireless services," said Sara Kaufman, analyst at Ovum.
"Prepaid wireless services are becoming even more prevalent around the world. Ovum forecasts prepaid will grow from 75 percent of total connections worldwide in 2010 to 77 percent by 2015. Service providers understand that the prepaid wireless strategies they adopt today will have a major impact on future profitability."
The growth in prepaid wireless lends itself well to the growing number of service providers that wish to offer their own branded SIP wi-fi clients without owning the wireless network. These commonly referred to “over the top service providers” can now service the lucrative mobile subscriber by offering them a branded wi-fi / 3G client with prepaid monthly or per-use billing programs and in-app purchases coupled with on-line account management.
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