The use of data for voice and messaging has seen a surge in popularity over the past year. This is mostly due to the fact that wireless service providers have not only expanded their Long-Term Evolution or LTE (News - Alert) coverage, but have also made it more reliable. This has led over-the-top (OTT) applications, such as Skype, WhatsApp and WeChat, to consume a large portion of the voice and messaging market.
TechNavio recently published a new market report on this subject, titled “Global Voice over Mobile Broadband (VoMBB) Market 2014-2018.” Mobile broadband, which has also been referred to as wireless broadband or simply mobile Internet, is a service that offers you an Internet connection for your mobile device. There are a handful of mobile broadband options on the market, such as LTE, Wi-Fi, 3G, WiMAX (News - Alert), HSPA and EDGE. It has also been called wireless broadband and mobile Internet.
There has been a dramatic rise in not only the number of users but also the usage of applications like Skype. Messaging apps have become one of the most used mobile apps for subscribers in a large number of markets. AT&T and Verizon (News - Alert) are even working together to allow each other’s subscribers to seamlessly communicate across networks.
The continued global deployment of reliable LTE networks has made it possible to have faster Internet connections and broader bandwidth on mobile devices. In addition to being able to stream HD video, it has increased the popularity of video chat apps. Another advantage of VoMBB is that it can offload voice capacity to other technologies, such as Wi-Fi.
VoLTE and VoHSPA are two of the major components of voice over broadband that comprise the VoMBB ecosystem. According to the report, the expectation is that VoHSPA will take off faster than VoLTE over the next three years. This is most likely due to the fact that it features capabilities that include the ability to support high-quality audio while delivering reduced costs per subscribers, improved spectral efficiency and reduced power consumption.
The overall forecast is that by 2018 the global VoMBB can see incredible growth at a CAGR of 101.23 percent. When you consider the fact that VoMBB services do not require any third party applications and are capable of being integrated with the phone’s native dialing and contact lists, it is not surprising to witness this high growth rate.